SLTBURN
END-TO-END SWIMWEAR BRAND CREATION AND DEVELOPMENT
SLTBURN is a lifestyle brand I co-founded focused on queer travel lifestyle
Client
Year
Location
SLTBURN
2026
CHICAGO
SLTBURN was
made to be seen
Rooted in a travel-driven lifestyle and crafted in Portugal from premium performance fabrics, SLTBURN blends style, comfort, and durability.
Each piece features innovative cuts, precise construction, and thoughtful details designed to move seamlessly across environments while supporting an active, expressive lifestyle.
PRODUCT DEVELOPMENT PROCESS
1
market research
& ideation
- Competitor Analysis
- Consumers' insights
- Field Observation
2
manufacturing research & prototyping
- Network and negotiate with manufacturers
- Create tech packs
- Develop prototypes
3
consumer feedback & iteration
- Test prototypes with target audience
- Iterate based on feedback
4
final collection
- Consolidate collection
- Negotiate MOQs
- Place order
MARKET RESEARCH & INSPIRATION
Key Market Insights:
​
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Male swimwear is stagnant: shorts are plain, briefs often poorly fitted.
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Most designs ignore the lifestyle beyond the beach.
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Fit is crucial, as sensuality strongly influences swimwear choice.
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Bold colors dominate, with skin tones guiding cool vs. warm preferences.
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Travel and beach-inspired escapism drives current trends.
DESIGN EXPLORATIONS AND TECH PACKS
Over two years, we completed seven rounds of prototypes with multiple overseas manufacturers. Since most lacked experience with our demographic and our designs push beyond current market norms, the process required extensive collaboration, hands-on guidance, and iterative feedback to bring the collection to life.
Top left: initial tech pack; Bottom left: round 1; Bottom middle: round 3; Bottom right: round 5; Right: round 7 and final
FINAL COLLECTION
The debut collection features 11 pieces, including three distinct brief styles, a coordinating short, and statement gloves designed to complete the look while serving functional needs. Some of the highlights:
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Capsule outfits (Short + Brief + Glove) designed to transition seamlessly from beach to gym to nightlife
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Functional details such as hidden pockets in the gloves and zippered pockets in the shorts to keep essentials secure while on the move
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Innovative cuts and a warm-to-cool color system that allows easy mixing and matching and options for every style preference
CAMPAIGN SHOTS
