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NIKE AI
INCORPORATING AI TOOLS IN THE DESIGN PROCESS
Exploring how AI can aid the design process
Client
Year
Location
PERSONAL
2024
PORTUGAL
AI creates new possibilities in terms of design
In an industry where the ability to translate an idea visually is the most important skill, to learn how to incorporate AI into the design process can become a great asset.
DESIGN PROCESS
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Adapting the parameters, allows to make fast explorations of form and materials
1. LINE SKETCH IDEATION
Like any design process, I start by sketching ideas down - starting with line drawings
2. INITIAL AI INTERPRETATION
Making use of current AI technologies, I am able to quickly translate the line drawing into a fast render
3. FINAL AI ITERATION
4. FINISHED DESIGN
AI is a powerful tool, but it has its limitations. To finalize a design, meet the design specifics and ensure a realistic render - post editing is necessary. By drawing and photoshopping on top of the AI results I achieve my final model
COLORWAYS
With a final model, it becomes easy to use editing softwares and create a variety of colorways to communicate the possibility of the design
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